On July 30, Canva announced its acquisition of the artificial intelligence startup Leonardo.ai, marking a significant strategic move for the company. Founded in 2022 in Australia, Leonardo.ai quickly distinguished itself in the field of AI-generated imagery, attracting 19 million users with its advanced technologies and unique services, such as creating images and videos in various styles.
For Leonardo.ai, this acquisition allows it to continue operating independently while benefiting from Canva’s resources. For Canva, this move strengthens its technological capabilities in AI by integrating Leonardo.ai’s tools and models into its suite, including its Magic Studio. This offers significant improvements for users, although there are questions about potential changes to pricing.
The acquisition will also have a notable impact on the training sector. Trainees, training managers, and training organizations are likely to see a rise in demand for skills related to mastering Canva. This new, versatile tool, enhanced by Leonardo.ai’s advanced technologies, could attract a new audience, especially image professionals. They will find Canva to be a comprehensive tool incorporating the latest innovations in imagery, potentially transforming their professional practice.
In the market, this acquisition poses a challenge to Canva’s competitors, such as Adobe and Midjourney, who will now need to intensify their efforts to remain competitive. Canva, bolstered by its previous acquisitions and ongoing expansion, is solidifying its position as a leader in digital creation.
In conclusion, this acquisition reflects the growing interest in AI for visual creation and could trigger further strategic moves in the sector, signaling a period of innovation and increased competition.